Aloft

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Colorseal®/Seismic Colorseal

Aloft

Type

Hospitality + Sport › Hotel

Rockwell Group designed Starwood Hotel & Resorts’ new
Aloft hotels to raise the bar in affordable select-service hospitality,
offering airy, bright loft-like guest rooms, enhanced technology services,
landscaped outdoor spaces for socializing day and night, and an energetic
lounge scene. Envisioning a series of urban oases on the American roadside,
Rockwell Group has emphasized sophistication, community, functionality, and
comfort. The comfort and sociability inherent in the design infuse the guest
experience with a sense of ownership. The self-service check-in, lobby pool
table, sunken living room area with fireplace, backyard patio visible from
picture windows throughout the hotel, and ultra-comfortable beds all contribute
to the feeling of being “at home” at Aloft. There is even a morning-to-midnight
kitchen off of the lounge. Certain design elements and visually distinctive
iconic structures such as the carport, the abstract roof-line, and colorful
glowing linear exterior lights add punch to the subtle sophistication of the
spacious, industrial-inspired interior.