Almacén Hercules is the first remote open warehouse for Compañía Cervecera Hércules (Querétaro's local brewery), intended as an extension of this brewery's cellar.
Located in an urban site beside the river and near the City’s historical center, Hércules is intended to be more accessible to its customers, providing the experience of tasting freshly brewed beer, along with other local products, hand picked Mexican wine, mezcal, preserves and more.
The architecture is not intended to seem other than a warehouse. The building is focused to have a naturally cooled environment, with a generous height of a 7 meter ceiling. It faces north, focusing on the views towards the trees by the river and blocking the urban views; such as the parking lot and the neighborhood. This also allows for daylight to soak through keeping heat in and blocking undesired elements from entering or being seen. Once you are in, you forget about the outside world.
The way we approached the design was by building a red colored concrete structure to form a saw toothed roof with ventilated glazing, facing north, blocking the south, east and west. Inside, the roof and walls are covered with isolated layers and wood panels. The 16 inch red walls built on the site provide good isolation, and it intensified the rural feeling it gave to the store; an important added gesture of an old-fashioned Mexican store.
A place that allows exchange between producers and the final consumer, facilitating local sales, promoting local products, that has strengthening the economy; it has been given an identity and a community has been built through its architectural scheme and its flexibility in design.