A NEW KIND OF CULTURAL SPACE ON 42ND STREET
All Stars Project, Inc., New York City, New York
For 16 years the All Stars Project produced its youth programs in high school gyms in New York City’s poverty-stricken neighborhoods. In 1997, All Stars with Douglas Balder began a building search and capital campaign to create a new headquarters in the heart of New York City’s theater district. The desired move was part of a plan to project, at a national level, its breakthrough performance-based learning model.
The challenge of the project was to maintain the integrity of a community-based program while at the same time becoming part of the New York City professional theater scene. Our objective was to create a performing arts and educational center that would compete with those places that drew poor youth to Times Square – the game arcades, movie theaters and fast food restaurants – and that also would draw theater-goers and donors. The space was envisioned as a place for a new form of culture – a vibrant and inviting center where young people and adults from diverse backgrounds and experience could create something unique out of the mix.
After the All Stars secured a premier space on West 42nd Street in 2002, Douglas Balder programmed, designed and managed the youth development center renovation and bringing its programs and community to the new site. Douglas Balder conducted numerous meetings with the Board, stakeholders, and volunteers to address the impending shift in size and scale of the All Stars Project operation and the impact on the culture of the organization. Increases in the number of volunteers, events, and educational programs and the new signature location required that the organization grow rapidly and make changes in how it ran its programs and events. The spatial requirements include three live theaters, rehearsal workshops, production facilities, a public gathering hall, and galleries, where internationally known performing artists collaborate with youth, donors meet staff and mentor young people, volunteers staff events and young people meet, organize events, rehearse and perform.
Douglas Balder worked with All Stars to make this bold transformation.