Allsaints newest flagship store has taken root in Chicago’s Miracle Mile shopping district on North Michigan Avenue. Located across from Apple the Allsaints location is the former site of the Mall at Chicago Place. The space is 18,500 square feet with approximately 12,000 being ground floor selling.
Allsaints has once again turned to 212 Design, the New-York based design and architectural firm that introduced All Saints’ North American expansion with their 13 previous stores.
The exterior façade, a 1980’s mall entrance, posed a considerable design challenge: how to fit it into the architecture of the street while maintaining the unique AllSaints brand identity. It is a formidable 45 feet tall by 45 feet wide. In the end, the design team infused a large modern glass atrium with the look and feel of and industrial rail station. Inspired by Isambard Kingdom Brunel, a leading British civil engineer, they added large hand-painted flat iron black steel trusses, beams and arches, and hand painted gold leaf signage.
With 42 foot ceilings, thousands of vintage sewing machines scaling the walls, and a 15-foot tall industrial loom greeting customers, AllSaints has provided an impressive environment. For additional drama, the design team introduced a large scrim projection wall as a backdrop for the sewing machines. The content will be abstract and parts of the images will sneak out onto the facade seen from the street.
Inside, the structure itself was reconfigured, eliminating the mezzanine level and escalators to achieve ceiling heights of up to 22 feet. Large vintage-inspired cinema pantograph light fixtures in various in sizes are hung off steel scissor supports. Six full sized steel girders span the width of the shop’s interior to meet brick columns throughout the space. White patina brick walls line the entire interior. Hand waxed wide plank white oak floors lay underneath the hundreds of vintage industrial machines converted to clothing fixtures. Four large Turkish looms are scattered about the shop’s interior to further the grand scale of the shops interior.