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Alessa
Alessa
New York, NY, United States
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Alessa
New York, NY, United States
Type
STATUS
Built
YEAR
2024
SIZE
5000 sqft - 10,000 sqft
Alessa, NYC
Alessa is a unique Italian restaurant in Midtown Manhattan, (212 Hospitality Group) designed by White Noise Design Studio. They describe it as a 'slice of la dolce vita', offering hearty Italian cooking to a diverse audience. It's a one-of-a-kind space in the city where you can enjoy exquisite culinary experiences intertwined with architecture, culture, and storytelling.
The two-floor restaurant spans 6500 SFT, with refreshing dining concepts on each floor. The intent is to indulge, gather, celebrate and revel in the warmth of Italian hospitality while in the heart of New York City. WNDS choreographed Alessa's artistic visuals, from the branding, interior design, decor, and furnishing to the construction, administration, and installation. The new space and its identity aim to create an engaging balance between business lunches and relaxed dinners.
A strong sense of identity makes the restaurant a standout dining destination. We conceptualised the dining and bar interiors in tandem with Alessa’s branding for a wholesome and cohesive bond between the two. The front area comprises a lively bar for post-work cocktails, while the main dining area further ahead offers elegant, plush and structured furniture. The flow of spaces creates a dynamic flow, letting diners come and go as they desire. It's upscale yet approachable, whimsical yet functional. It solves the problem of finding a dining venue that can cater to different moods and occasions under one roof.
An exciting feature is a speakeasy at the back. A hidden lounge with plush seating, ambient lighting and artisanal furniture, makes this a restaurant with a secret. The zoning creates interest and intrigue, making diners discover something new with each visit. Lighting design plays a massive part in the ambience at Alessa. A seamless interplay of visuals from natural daylight to vintage-inspired lighting fixtures makes each space usable at all times, creating different moods. Come evening, strategically placed soft, warm lighting makes glossy finishes come alive, creating a well-illuminated and cosy atmosphere. We purposefully employed rich, tactile materials such as brass, velvet and mosaic tiles reminiscent of Italian aristocracy. We included beauty in functionality with our ornamental mosaic pizza ovens.
Alessa is a testament to versatility, demonstrating how a singular space can transform to meet different needs throughout the day. It immerses diners in a sensory experience, a refreshing addition to Midtown’s dining landscape. The intentional and purposeful design of every element in the restaurant sets it apart, culinarily and experientially.
Architect firm: White Noise Design Studio
Design Team: Sanjana Paramhans, Utsav Shah, Rddhima Golyan, Shruti Sridhar
Area: 6500 SQ FT
Location of the project: New York (Midtown Manhattan)
Photography credits: Zack DeZon
Design Team: Sanjana Paramhans, Utsav Shah, Rddhima Golyan, Shruti, Sridhar
Date of completion: September 2024
Name of Project Management Firm : Mck contracting
Name of Project Manager or Consultant : Mickey Mckenna
List of Brands / Suppliers Involved (furniture, flooring, lighting, bathroom etc.
Furniture : Anthropologie, GENERAL SEATING SOLUTIONS, LLC, restaurant furniture plus, Chair market, Bar stools - ISA International fabric from Wolf Gordon, industry west
Lighting : Visual comfort, lumens, Custom light Niche first floor, Conant metal and light, Cedar and Moss, Anthropologie
Main Flooring - Porcelanosa and Nasco Tile
Custom floral tile - Renwick Tiles
Bar Tiles - ann sacks, Daltile, Tilebar, Architessa
Pizza oven decorative tile - Hominter International Inc.
Wallcovering - Astek, Wolf Gordon, Wallpaper Direct, Arte International
Stone Bar top - CitiQuartz
Fabrics - United Fabrics
Alessa is a unique Italian restaurant in Midtown Manhattan, (212 Hospitality Group) designed by White Noise Design Studio. They describe it as a 'slice of la dolce vita', offering hearty Italian cooking to a diverse audience. It's a one-of-a-kind space in the city where you can enjoy exquisite culinary experiences intertwined with architecture, culture, and storytelling.
The two-floor restaurant spans 6500 SFT, with refreshing dining concepts on each floor. The intent is to indulge, gather, celebrate and revel in the warmth of Italian hospitality while in the heart of New York City. WNDS choreographed Alessa's artistic visuals, from the branding, interior design, decor, and furnishing to the construction, administration, and installation. The new space and its identity aim to create an engaging balance between business lunches and relaxed dinners.
A strong sense of identity makes the restaurant a standout dining destination. We conceptualised the dining and bar interiors in tandem with Alessa’s branding for a wholesome and cohesive bond between the two. The front area comprises a lively bar for post-work cocktails, while the main dining area further ahead offers elegant, plush and structured furniture. The flow of spaces creates a dynamic flow, letting diners come and go as they desire. It's upscale yet approachable, whimsical yet functional. It solves the problem of finding a dining venue that can cater to different moods and occasions under one roof.
An exciting feature is a speakeasy at the back. A hidden lounge with plush seating, ambient lighting and artisanal furniture, makes this a restaurant with a secret. The zoning creates interest and intrigue, making diners discover something new with each visit. Lighting design plays a massive part in the ambience at Alessa. A seamless interplay of visuals from natural daylight to vintage-inspired lighting fixtures makes each space usable at all times, creating different moods. Come evening, strategically placed soft, warm lighting makes glossy finishes come alive, creating a well-illuminated and cosy atmosphere. We purposefully employed rich, tactile materials such as brass, velvet and mosaic tiles reminiscent of Italian aristocracy. We included beauty in functionality with our ornamental mosaic pizza ovens.
Alessa is a testament to versatility, demonstrating how a singular space can transform to meet different needs throughout the day. It immerses diners in a sensory experience, a refreshing addition to Midtown’s dining landscape. The intentional and purposeful design of every element in the restaurant sets it apart, culinarily and experientially.
Architect firm: White Noise Design Studio
Design Team: Sanjana Paramhans, Utsav Shah, Rddhima Golyan, Shruti Sridhar
Area: 6500 SQ FT
Location of the project: New York (Midtown Manhattan)
Photography credits: Zack DeZon
Design Team: Sanjana Paramhans, Utsav Shah, Rddhima Golyan, Shruti, Sridhar
Date of completion: September 2024
Name of Project Management Firm : Mck contracting
Name of Project Manager or Consultant : Mickey Mckenna
List of Brands / Suppliers Involved (furniture, flooring, lighting, bathroom etc.
Furniture : Anthropologie, GENERAL SEATING SOLUTIONS, LLC, restaurant furniture plus, Chair market, Bar stools - ISA International fabric from Wolf Gordon, industry west
Lighting : Visual comfort, lumens, Custom light Niche first floor, Conant metal and light, Cedar and Moss, Anthropologie
Main Flooring - Porcelanosa and Nasco Tile
Custom floral tile - Renwick Tiles
Bar Tiles - ann sacks, Daltile, Tilebar, Architessa
Pizza oven decorative tile - Hominter International Inc.
Wallcovering - Astek, Wolf Gordon, Wallpaper Direct, Arte International
Stone Bar top - CitiQuartz
Fabrics - United Fabrics
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