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Casa Marchetti
Casa Marchetti
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Other Projects by MG2 ARCHITETTURE
Casa Marchetti
Casa Marchetti is an innovative space where a customer can go through an experience by immersing themself in a traditional ice cream parlour with a contemporary approach. By this premise Alberto Marchetti decides to open its Concept Store which will be the benchmark for the entire brand (to date, five stores have been opened). Casa Marchetti is a place where customers can enjoy ice cream, in a two floor unit distributed in retail and in story telling of what the ice cream is. On the first floor, the laboratory and the deposit are situated, both in view.
The first one is visible from the inside by a great glazed wall, while the second one is completely displayed on the street through a shop window. In the store, on the underground floor, there are corners dedicated to an accurate selection of all those high quality ingredients used to create Alberto’s ice creams. A way to tell the narrative of how the entire ice cream production chain works and allow people to learn thanks to a space designed for classes.
The first one is visible from the inside by a great glazed wall, while the second one is completely displayed on the street through a shop window. In the store, on the underground floor, there are corners dedicated to an accurate selection of all those high quality ingredients used to create Alberto’s ice creams. A way to tell the narrative of how the entire ice cream production chain works and allow people to learn thanks to a space designed for classes.
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