Alberta Ferretti Milan Flagship Store

18, Via Monte Napoleone, Milano, Italy

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Alberta Ferretti Milan Flagship Store

18, Via Monte Napoleone, Milano, Italy

Firm

Type

Commercial › Retail

YEAR

2010

For this Alberta Ferretti flagship located on the prestigious via Montenapoleone in the heart of Milan?s fashion district, respecting the existing 18th century neo-classical building was both a necessity and a starting point for the shop?s design. Sybarite?s approach was to strip the building back to its essential form, creating an extremely simple backdrop to highlight the femininity and lightness of the clothes. Bespoke magnetic display props achieve maximum flexibility in visual merchandising, while sculptural freestanding elements stamp the Ferretti brand upon the space.Sybarite have utilised the existing architectural structure of the building and the sculptural elements of the Alberta Ferretti concept to create a space which is sensual and atmospheric, complimentary to the collections without overshadowing them