.PSLAB
and Aesop have collaborated with Parisian studio Ciguë, to
light the newly opened Aesop stores in Paris and London. This constitutes
.PSLAB’s third collaboration in London, after having collaborated with Mint, an
interior design store, since September 2011 and with Bulthaup UK, high-end
kitchen brand, since June 2012. .PSLAB chose site-specific products to
highlight the uniqueness and modest appearance of each new store and bring to
light the unmatched hair, skin and body products.
The
primary aim of this collaboration is for .PSLAB and Aesop to merge their
efforts to create a unique lighting concept for each of the two new Aesop stores.
The success of this collaboration lies in the similarities between the brands’
culture and philosophy. This is apparent when looking closely at each brand’s
approach to their respective and unique crafts which, while seemingly very
different, have a lot in common.
Indeed,
.PSLAB designs and manufactures site-specific lighting products, following a
customized project approach, in which they treat each project as unique. They provide
a site-specific lighting solution in line with the site’s individualities and
in response to the encountered constraints. It is upon recognizing those shared
values and beliefs that Aesop was able to place its trust in .PSLAB to deliver
exactly what was needed.
The
two brands share similar viewpoints on design. They believe in the notion that
each space is unique, requiring a unique creative approach. They also both seek
materials whose color and texture work well with the space. Whether creating a
brand new lighting product or skincare, body or hair product, both brands
resort to the environment, the inherent needs and the constraint to guide their
creation.
The
success of this collaboration is based on the continuous and open dialogue
between .PSLAB and Aesop throughout the entire process from concept to
construction. This allowed for Aesop to be able to be part of each step. Aesop
is well-known for using each boutique to serve as its unique brand
communication tool. For this reason, a lot of effort is placed on each store,
to recreate through the space the Aesop identity, all the while remaining
unique to its own environment. .PSLAB was chosen to take part in this journey
and assist in making that happen.
While
this is the first time both brands work together, collaborations are not a
novel concept for .PSLAB; since its inception, the .PSLAB work on a
collaborative basis. It is the shared
approach that has encouraged .PSLAB to enter into this collaboration with
enthusiasm and ambition. Both brands are able to understand each other well,
turning this joint effort into a harmonious collaboration.
For
the Paris and London Aesop stores, .PSLAB used a combination of site specific lighting
products modified to match the uniqueness of each space. .PSLAB products, from
cylindrical recessed lighting to composite hanging surface mounted lighting
fixtures, were selected to fit with the overall concept and vision Aesop had
for the space. .PSLAB’s brand character is translated into their lighting
concepts and this can be felt through their choice of materials and the look
and feel of the .PSLAB products, hand-finished by a team of artisans in their
factory.
The
products responded effectively to the demands of each space all the while
maintaining each location’s uniqueness relative to its own environment and
offerings. This collaboration holds as a true testament to the bespoke approach
.PSLAB follows whenever working on a new project.
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