CMA accepted the challenge to design Aerosoles' first "Flagship" store in the trendy and historic Cast Iron District area of SoHo in Manhattan. A "Signature" design was developed, based on the Flagship concept, to be rolled-out nationwide. Both concepts are utilized by franchisees around the world, in a rebranding effort emphasizing style.
Inspired by European design, CMA cultivated a brand image to capture Aerosoles' current product marketing effort and convey that image in the design of their stores. Clean lines, flexible displays and an "Art Gallery" feel were developed to showcase one thing: the client's product.