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Adris Lawn Grow
Adris Lawn Grow
Croatia
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Other Projects by brigada*
Adris Lawn Grow
Croatia
As for the previous years, Brigada was in charge of Adris promotion during the Weekend Media Festival in Rovinj. The brief was to transform ideas and messages from Adris recent annual report to a spatial intervention in the former Tobacco Factory.
The idea of growth, through identification and nurturing of the potential was transformed by the living, organic installation with growing grass. Unlike the previous Adris promotional stands at the WMF in Rovinj, where the pavilion was primarily a visual experience, this time focus was on the phenomenon of growth.
A natural ambient has been created, opposed to an unusual form around which festival visitors stopped, used it to relax, talk, work on their computers or just go through Adris corporate publications. Installation seemed so convincingly natural, even a local seagull decided to take a look and have a rest in the grass.
The idea of growth, through identification and nurturing of the potential was transformed by the living, organic installation with growing grass. Unlike the previous Adris promotional stands at the WMF in Rovinj, where the pavilion was primarily a visual experience, this time focus was on the phenomenon of growth.
A natural ambient has been created, opposed to an unusual form around which festival visitors stopped, used it to relax, talk, work on their computers or just go through Adris corporate publications. Installation seemed so convincingly natural, even a local seagull decided to take a look and have a rest in the grass.
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