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Adler Chomsky Group
Adler Chomsky Group
Tel Aviv-Yafo, Israel
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Other Projects by Gottesman-Szmelcman Architecture
Adler Chomsky Group
Tel Aviv-Yafo, Israel
Type
STATUS
Built
YEAR
2011
SIZE
5000 sqft - 10,000 sqft
Under the title of Adler Chomsky is an extremely dynamic amalgamation of sister companies. If one imagines an advertising empire as a highly designed, minimalist environment composed of well groomed individual, this is not it. Each person is an individual, each sister company is a force within itself and everyone is driven to create & succeed. This is a remarkable environment; energized, seemingly anarchic, intuitively rebellious and ironically unaesthetic.
Commissioned to design the full set of inter-related firms, our aim was to strengthen the particular dynamism that defines the group and to avoid a quiet minimalism that could dim the creative noise. The resulting environment is a factory for ideas, an industry for creativity and a multiplicity of interrelated spaces that continually challenge and stimulate the imagination.
Commissioned to design the full set of inter-related firms, our aim was to strengthen the particular dynamism that defines the group and to avoid a quiet minimalism that could dim the creative noise. The resulting environment is a factory for ideas, an industry for creativity and a multiplicity of interrelated spaces that continually challenge and stimulate the imagination.
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