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Adidas Y-3 Fall 2007 RTW Fashion Show
Adidas Y-3 Fall 2007 RTW Fashion Show
New York, NY, United States
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Other Projects by Lot71, llc
Adidas Y-3 Fall 2007 RTW Fashion Show
New York, NY, United States
For the Fall / Winter 2007 collection of Y-3, our client selected the
Hunter College Gymnasium as the venue, and sought a branded space that
would evoke the fast-paced, rapid-fire nature of motor sports and timed
racing. We created a looped runway, wrapped around the gymnasium floor, that
was newly clad in black. With phosphorescent orange lines highlighting
the space, the runway was articulated with LED versa-tubes inset within
a gloss black plexiglass walking surface. At the ends of the gym stood
a random array of LED walls, across which mono-chromatic motion
graphics, clocks, and film clips raced to the pace of the flashing LED
lit runway, and night-club intense sound scape.
Hunter College Gymnasium as the venue, and sought a branded space that
would evoke the fast-paced, rapid-fire nature of motor sports and timed
racing. We created a looped runway, wrapped around the gymnasium floor, that
was newly clad in black. With phosphorescent orange lines highlighting
the space, the runway was articulated with LED versa-tubes inset within
a gloss black plexiglass walking surface. At the ends of the gym stood
a random array of LED walls, across which mono-chromatic motion
graphics, clocks, and film clips raced to the pace of the flashing LED
lit runway, and night-club intense sound scape.
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