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Acure Digital Machine
Acure Digital Machine
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Acure Digital Machine
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Everyday we are bombarded by a rush of machines, media and marketing messages. In such a noisy environment, it's harder and harder to connect with customers around experiences that engage and delight. That's why Eight Inc. gave Acure an oddly charming, remarkably human expression: to turn heads and make friends. Working with a sleek, stout vending machine designed by Fumie Shibata's, Eight Inc. created an interface and user experience that transforms the 47-inch touchscreen and mounted camera into a sentient attendant able to make thoughtful suggestions and collect valuable sales information on behalf of Japanese beverage company JR East Water Business.Appearing to gaze through its googly digital eyes, Acure interprets the images before it with an internal processor, recognizing the sex and estimating the age of an approaching individual. It then flashes suggestions on the screen based not only on the individual but on the time of day, temperature and season – a hot coffee for a cold morning or a glass of ice water for a warm summer day. Selecting a product brings up additional information about it prior to purchase, and after the sale the screen displays a "thank you" message. Since installing the first machine in Shinagawa station in August 2011, the intelligent marketing system and captivating user interface have sold roughly twice the number of sales as other vending machines at the same station. A range of demographic data also reveals surprising trends, like the fact that most purchases are made by men in their 30s and that a disproportionately large number of juices were sold to men at night.
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