GreenbergFarrow has been providing Architectural, MEP and Structural Engineering services to Aaron’s Furniture since 2017. Recently, the team completed a store in San Marcos, TX which was the first test of Aaron’s new Gen 5 design concept (formerly the “Store of the Future” conceived by a third-party design firm). All of the new façade details, exterior finishes and interior sales areas were custom to this concept; this store has served as a model for the next round of Aaron’s remodel and rebranding projects currently being implemented nationwide.
Customer response to the newly rebranded space has been above and beyond the client’s expectations in both positive feedback and increased traffic.