Due
to the rapid growth of the city, the Pushkinsky Cinema of Moscow is a long-past
forsaken icon which is currently hemmed in behind unrelated elements which
detract as well its general appearance and its status, as the durability of the
historical value it was secreting.
Like
a prestigious event it has to stand out for its position in the Muscovite
cityscape.
Even
if it seems clear that the building has become run-down today, we will be mindful
of its original design that remains representative of history without any doubt.
First
of all, we suggest to enhance the current building. In sum it will have a
rebirth.
The
building’s characteristic composition of volumes is kept, while the entirety of
its opaque walls is covered with « Designer white » shaded Corian
panels (Wall cladding). Both the shade, chosen from the 2010 colour chart, and
the quasi-invisible pointing enable us to avoid a specific layout and give
consistency to the entirety.
Simple
and efficient, this intervention makes an impression of a pure white monolithic
building.
Then
a triangulated metal framework is hauled up in order to surround the white
building. The composition rules of this restyled cover adopt the original
building’s composition of volumes whose proportions are somewhat increased. Thus
the cover incorporates the Pushkinsky Cinema into distinctly delimited areas
like public roads, pedestrian areas, subway entrance, pavements and shops on
the ground floor.
The
exoskeleton made of iron receives a PTFE canvas with pronounced section
lines. Henceforth the Pushkinsky Cinema of Moscow takes the shape of a shell, housing
a fruit. A shell whose facets are strategically directed to predominent
elements like the Pushkin Square. If some facets
glance
off light like mirrors, other facets become tinged with colours or provide for
communications like screening schedules and trailers from films introduced indoors by Karo.
The
so-designated new building enjoys of diurnal and nocturnal clarities thanks to
the cover which is able to become cloudy or to show through according to the
event’s times and the desired effects. It opens unlimited possibilities of adding
colours since canvas and Pushkinsky Cinema volumes are white.
« A
CLOUD IN MOSCOW » pictures itself as a case for the Pushkinsky Cinema so
that its relationship with the city brings about some change in order to regain
its status as a landmark along with other monuments in the city.