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+55 Design
+55 Design
SP, Brazil
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Other Projects by STUDIO ARTHUR CASAS
+55 Design
SP, Brazil
Firm
Type
STATUS
Built
YEAR
2020
SIZE
500,000 sqft - 1,000,000 sqft
The Brazility, a key factor in defining the identity of the +55design brand, also shaped the architecture of the store, designed by Arthur Casas and his team. To solidify this concept, cobogós on the façade, monochromatic earthy and green tones, and lush greenery composed of native Brazilian species emphasize the store's tropicality, turning it into an exhibition space. In this neutral and minimalist setting, objects and products take center stage. "The project was designed to highlight the furniture, not the architecture," explains Arthur.
Lighting plays a crucial role in achieving this effect. The amorphous opening between the ground floor and mezzanine, along with the glass roofing, allows for abundant natural light, which brightens the spaces and accentuates the materiality of the furniture. The top floor of the store is completely open, with no covering, except for a retractable awning that further lightens the environment. The artificial lighting system is designed to mimic natural light inside the store, with moving light spots—both focal and diffuse—creating contrasts between light and shadow, fostering a cozy ambiance. The space’s flexible layout allows for better accommodation of objects. Orthogonal dividers, made of metal and suede, were created to adapt the setting for showcasing products in easily changeable compositions. "Overall, I appreciate how the space unfolds, offering a surprising experience," Arthur notes.
The monochromatic materiality of the walls, ceiling, and flooring reinforces the project's desired neutral character. The only color that diverges from the earthy palette is the green on the façade, which is integral to the brand's identity, creating a dialogue with the distinctive landscaping.
Finally, the store features biophilic elements, with natural vegetation from the Mata Atlântica permeating the spaces—landscape design by Leandro Reis from Lapa Garden—along with ample natural ventilation and transparency. This is achieved through the large permeable volume that envelops the store, composed of Ípsilon cobogós, developed by Arthur Casas in pigmented concrete specifically for this project.
Among the products showcased are Max and Jet Set dining chairs; Jet Set and Soft armchairs for living spaces; the Apache dining table, with a Brazilian marble top and Tauari wood base; the Côncavo wooden sideboard and shelf with molded stainless steel doors; the Mineral bench and side table, made of concrete; and the Pan Am sofa, featuring crumpled-looking leather. "These are pieces that require extensive development, and I’m proud they are 100% produced in Brazil," says Arthur.
Lighting plays a crucial role in achieving this effect. The amorphous opening between the ground floor and mezzanine, along with the glass roofing, allows for abundant natural light, which brightens the spaces and accentuates the materiality of the furniture. The top floor of the store is completely open, with no covering, except for a retractable awning that further lightens the environment. The artificial lighting system is designed to mimic natural light inside the store, with moving light spots—both focal and diffuse—creating contrasts between light and shadow, fostering a cozy ambiance. The space’s flexible layout allows for better accommodation of objects. Orthogonal dividers, made of metal and suede, were created to adapt the setting for showcasing products in easily changeable compositions. "Overall, I appreciate how the space unfolds, offering a surprising experience," Arthur notes.
The monochromatic materiality of the walls, ceiling, and flooring reinforces the project's desired neutral character. The only color that diverges from the earthy palette is the green on the façade, which is integral to the brand's identity, creating a dialogue with the distinctive landscaping.
Finally, the store features biophilic elements, with natural vegetation from the Mata Atlântica permeating the spaces—landscape design by Leandro Reis from Lapa Garden—along with ample natural ventilation and transparency. This is achieved through the large permeable volume that envelops the store, composed of Ípsilon cobogós, developed by Arthur Casas in pigmented concrete specifically for this project.
Among the products showcased are Max and Jet Set dining chairs; Jet Set and Soft armchairs for living spaces; the Apache dining table, with a Brazilian marble top and Tauari wood base; the Côncavo wooden sideboard and shelf with molded stainless steel doors; the Mineral bench and side table, made of concrete; and the Pan Am sofa, featuring crumpled-looking leather. "These are pieces that require extensive development, and I’m proud they are 100% produced in Brazil," says Arthur.
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