This high-rise residential building at 450 West 42nd Street functions as an extension of the Times Square district. It includes a theater and retail on the lower levels and seventy-five floors of condos and rental apartments above. The proposed design was envisioned as a conventional window-wall high-rise with undulating balcony profiles that animate its facades, thus enlivening the building’s massing without necessitating the construction of a custom curtain-wall. This is an example of how manipulating a subtle component, such as balconies, within a conventional building system can achieve an entirely unconventional effect.