30th Feb is Premium eye-wear brand which is brainchild of Dr. Shailender Monga.
Born on 30TH FEB. Born Different.
When a Brand wants to be about the People who use it, embrace it, and live it- it must be as different as them. The30TH FEB Eyewear Brand was Born with a small aspiration- to set itself and its users apart from the herd.
we were given an existing façade provided by the builder, it was a conventional top to bottom glass with frameless glass door.
We created an Raw wood Architrave design behind the glass door to give it more old world look.
The strategy was to have an old distress look and feel to overall space with materials chosen very carefully. The raw woods, semi plastered walls, concrete floor. We were also supported by Dialma Brown team which helped in supplying certain artifacts and furniture pieces (also happens to be our clients, Retail store done for them). Since we had privilege to create mezzanine floor, we managed to create it with spiral staircase creating an eye testing area and small store
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