Keep Exploring Architizer by Creating a Free Account or Logging in.

This feature is for industry professionals.  To unlock it, signup and then join or add your company. To unlock this feature,  signup and then submit your professional details.

Membership is Free.

LinkedIn Facebook Google
or
Already a Member? Sign in.
Add To Collection Add to Collection
301 Howard Street  

301 Howard Street

301, Howard Street, San Francisco, CA, United States

View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection

Other Projects by Huntsman Architectural Group

Add To Collection Add to Collection

200 W Jackson Boulevard

Add To Collection Add to Collection

Fenwick

Add To Collection Add to Collection

1 North Dearborn

Add To Collection Add to Collection

Horsley Bridge Partners

Add To Collection Add to Collection

Financial Services Firm

Add To Collection Add to Collection

McKesson

Add To Collection Add to Collection

Confidential Financial Firm

Add To Collection Add to Collection

Internet Publishing Company

Add To Collection Add to Collection

Confidential Financial Industry Client

Add To Collection Add to Collection

Confidential Financial Industry Client

Add To Collection Add to Collection

Confidential Financial Industry Client

Add To Collection Add to Collection

Analysis Group

Add To Collection Add to Collection

Confidential Transportation Technology Company

Add To Collection Add to Collection

Confidential Client in Healthcare Industry

Add To Collection Add to Collection

Confidential Healthcare Client

Add To Collection Add to Collection

Tarkett Atelier

Add To Collection Add to Collection

Fenwick New York

Add To Collection Add to Collection

Signature Bank

Add To Collection Add to Collection

Boulder Commons

Add To Collection Add to Collection

444 North Michigan Avenue

301 Howard Street

301, Howard Street, San Francisco, CA, United States

Type
STATUS
Built
YEAR
2016
SIZE
5000 sqft - 10,000 sqft
BUDGET
Undisclosed
Located at the heart of the emerging Transbay Terminal area, the building at the corner of Howard and Beale Streets suffered from an oddly configured corner entrance and under-utilized adjacent retail spaces. In order to remain competitive and attractive in the surrounding urban development, 301 Howard Street required a comprehensive renovation. The new vision for was clear: transform the indistinguishable building entry into a welcoming and provocative beacon that serves as a new public amenity for tenants and visitors.

The first step was to substantially reposition the building entrance from the corner to the center of the Howard Street facade. The new location provides clearer sightlines, improved access, and also increases the rentable ground floor retail space. An inspirational metaphor was established for the lobby's design through the concept of tidal movement - "push and pull". This gesture directly correlates the historic shoreline of the San Francisco Bay with the urban renewal of the SoMa neighborhood, which was once a harbor itself.

The aquatic metaphor finds resonance in all aspects of the lobby's design, from light and materiality to the furniture selection. Scalloped layers of sanded plaster provide a dramatic backdrop at the ceiling plane, further emphasized by ribbons of light. This undulating gesture is mirrored in the reveals of the terrazzo flooring, where pieces of glass achieve a sparkling luminosity. The patterned concrete wall at the building’s core serves as an elegant interpretation of a seawall, while the wood wrapped elevator lobbies mimic wooden docks. The custom-fabricated seating sculptures by renowned artist, Matthias Pliessnig, were deliberately stained in driftwood tones, and are constructed much like the lightweight seagoing vessels the artist also produces.

As light filters through the building façade throughout the day, interior lighting levels correspond, creating a different, dramatic impression each time one traverses the lobby. Through a restrained yet striking design, the new lobby enhances the visitor experience by creating a strong sense of place. This maximizes the value potential of the building and its ground floor spaces as an asset to the neighborhood.

Product Spec Sheet

Were your products used?
Join as a manufacturer to add your products.

Collaborating Firms

Team