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2014 Los Angeles Acura Exhibit
2014 Los Angeles Acura Exhibit
Los Angeles, CA, United States
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2014 Los Angeles Acura Exhibit
Los Angeles, CA, United States
Acura’s compelling core principles provided ample inspiration for both the physical and digital environments at the North American International Auto Show in 2014. Their “Man-Machine Synergy” principle, where man and machine sync for ultimate performance, was physically translated into two intertwined looping ribbons. GPJ brought the theme to life with a blend of wood, signifying the organic “Man,” and metal, symbolizing “Machine,” to serve as both an eye-catching immersive backdrop as well as a gravity-defying racetrack for an Acura TLX racecar.
The visual prominence of the ribbon architecture was matched only by the engineering innovation, weighing just 6% of what it would have had it been made out of real wood and steel.
Directly under the ribbon display a 40’ diameter high resolution LED screen rotunda acted as a central beacon, delivering original Acura stories, and serving as a mechanism to reveal the Acura TLX prototype. These stories were also translated into interactive engagements, from a holograph water vapor display to an augmented reality enabled tabletop with animated stories of the Acura Sport Hybrid.
The experience reinforced Acura’s image as a prestigious, luxurious and innovative brand. The smart architecture resulted in significant cost savings. And GPJ’s commitment to design innovation means the breathtaking environment is easily translated globally.
The visual prominence of the ribbon architecture was matched only by the engineering innovation, weighing just 6% of what it would have had it been made out of real wood and steel.
Directly under the ribbon display a 40’ diameter high resolution LED screen rotunda acted as a central beacon, delivering original Acura stories, and serving as a mechanism to reveal the Acura TLX prototype. These stories were also translated into interactive engagements, from a holograph water vapor display to an augmented reality enabled tabletop with animated stories of the Acura Sport Hybrid.
The experience reinforced Acura’s image as a prestigious, luxurious and innovative brand. The smart architecture resulted in significant cost savings. And GPJ’s commitment to design innovation means the breathtaking environment is easily translated globally.