1st Prize - Hong Kong 2009 East Asian Game Venue Thematic Design
Our overall approach to the Venue Thematic Design has been two-fold – (1) to create and apply a graphical decorative device in high-profile areas to engage the spectators in order to create strong sense of “being together in an East Asian Game Event” and (2) to make functional use of surrounding spaces to create an atmosphere for the event.
To brand the event venues, we adopted and modified the winning logo and slogan. The logo’s firework motif was used in two ways:
(a) Bulkhead Graphic Device: We generated a repetitive graphic which can be applied to available bulkheads throughout all venues. This application has a white background in order to achieve a clean and unified look for each of the many varied venues.
(b) Surface Graphic Device: We created a secondary reinterpretation of the logo which will be applied to larger wall surfaces for some of the venues. Using bold blocks of colour, this larger application will be more site-specific.
(2) Utilization of Under-used Spaces
The second approach was to make better use of the surrounding spaces to help create a community atmosphere at the event.
We recognise that attending a sports event should be a rewarding experience offering more than viewing of the actual match. We plan to give attendees a broader appreciation of the event.
Many of the venues contain spaces inside or surrounding areas that can be better utilised to create the overall atmosphere of the event. Some public squares, gardens and funfairs will be facilitated to enable people to stay in to better feel the atmosphere of the East Asian Game Event.
This approach will also have a commercial angle. These facilities will be funded by secondary revenue streams such as short term leases to vendors and advertising space for key event sponsors.www.headarchitecture.com