1st Prize - Hong Kong 2009 East Asian Game Venue Thematic Design
Our
overall approach to the Venue Thematic Design has been two-fold – (1) to create
and apply a graphical decorative device in high-profile areas to engage the
spectators in order to create strong sense of “being together in an East Asian
Game Event” and (2) to make functional use of surrounding spaces to create an
atmosphere for the event.
(1)
Branding
To
brand the event venues, we adopted and modified the winning logo and slogan.
The logo’s firework motif was used in two ways:
(a)
Bulkhead Graphic Device: We generated a repetitive graphic which can be applied
to available bulkheads throughout all venues. This application has a white
background in order to achieve a clean and unified look for each of the many
varied venues.
(b)
Surface Graphic Device: We created a secondary reinterpretation of the logo
which will be applied to larger wall surfaces for some of the venues. Using
bold blocks of colour, this larger application will be more site-specific.
(2)
Utilization of Under-used Spaces
The
second approach was to make better use of the surrounding spaces to help create
a community atmosphere at the event.
We
recognise that attending a sports event should be a rewarding experience
offering more than viewing of the actual match. We plan to give attendees a
broader appreciation of the event.
Many
of the venues contain spaces inside or surrounding areas that can be better
utilised to create the overall atmosphere of the event. Some public squares,
gardens and funfairs will be facilitated to enable people to stay in to better
feel the atmosphere of the East Asian Game Event.
This
approach will also have a commercial angle. These facilities will be funded by
secondary revenue streams such as short term leases to vendors and advertising
space for key event sponsors.www.headarchitecture.com
View Original