An early modern icon of its generation, this historically significant building is undergoing a sensitive and carefully considered program of restoration, modernization, and improvement.

The repositioning of 1271 Avenue of the Americas comprises five interdependent and parallel projects: facade replacement, lobby restoration and upgrade, plaza improvement, elevator modernization, and significant MEP system upgrades throughout the building.

Adhering to the intentions of the original design, upgrades in the landmarked lobby involve selective replacement and restoration of the existing glass ceiling, stone floors, and marble walls. Improvements to the storefront enhance the relationship of the building to the plaza and its surroundings. An iconic new canopy over the existing 51st Street passage reestablishes access to the plaza while providing exciting retail opportunities.

Incorporating low-E glazing and thermal breaks, the new cladding provides 50 percent more vision area while retaining the essential proportions of the original façade.

SITE
The former Time & Life Building in Midtown Manhattan

AREA
Building area 2 million ft2 / 185,000 m2; curtain wall surface area: 626,000 ft2 / 58,000 m2

COMPONENTS
Complete recladding of curtain wall and storefront façade; restoration and upgrade of historic landmarked lobby, including elevators and exterior plaza

CLIENT
The Rockefeller Group Development Corporation

PCF&P SERVICES
Architecture for lobby and plaza; exterior envelope; interior design of lobby

SUSTAINABILITY
LEED Gold

AWARDS
Award for Excellence: Finalist; winner pending
Urban Land Institute New York, 2021

American Architecture Award
Chicago Athenaeum, 2021

International Architecture Award
Chicago Athenaeum / European Centre, 2021

Green Good Design Award: Architecture
Chicago Athenaeum / European Centre, 2021

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1271 Avenue of the Americas Recladding and Repositioning

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1271 Avenue of the Americas Recladding and Repositioning

Other Projects by Pei Cobb Freed & Partners Architects LLP

Century Plaza

Tour Légende (originally Tour EDF at La Défense)

Global Financial Company India Headquarters

The World Towers

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1271 Avenue of the Americas Recladding and Repositioning

Product Spec Sheet

Collaborating Firms

Team