The design and development of 12 Warren was done by ddg partners, all images for the purpose of marketing were created by MARCH.
12 Warren is a twelve floor, thirteen unit condo development in Tribeca. It’s façade design is inspired by quarry tectonics and is composed of massive stone elements weighing several tons each. Fascinated by the tooling marks left from extraction and the fractured slabs found at quarries, the architects hand selected and assembled a bluestone composition of live edges and split faces against a base surface of cut brick. Found and manufactured rocks are structured together to form a building that is geologic in nature yet meticulously crafted.
Similar to DDG’s hands-on approach to design, MARCH constructs the majority our work entirely in 3D. Whereas in the past this image would have had to have been developed as a photo collage, technology today allows for increased geometry and greater data sets.
Working within an evolving art, MARCH is equally pushing an expanding suite of software packages to their limits. To produce this image, lighting and base modeling were done in 3ds Max, V-Ray served as the primary rendering engine, the terrain was sculpted in Mudbox, vegetation and small rock scattering were distributed through Forrest Pack Pro, the RailClone generator was used to layout standardized bricks, 2D assets were painted in Photoshop with final compositing and post production happening in After Effects.