004 a geological concept store designed by Felipe Escudero
004 is a conceptualised project by EFE - Estudio Felipe Escudero, blending geological forms and iridescent textures to craft a unique concept store dedicated to luxury fashion.
At 004’s concept store, modernity meets the raw, natural beauty of geological formations. Project's design ethos intertwines the sleekness of stainless steel with the rugged authenticity of raw concrete. As you enter, the interplay of reflective surfaces against the industrial backdrop of concrete instantly captivates the senses.
Geological shapes juxtapose the angularity of the architecture with their organic forms. Iridescent textures flutter across the surfaces, casting ethereal reflections that beckon exploration. Against one wall, translucent panels softly diffuse light passing through from behind, creating an ambient glow that envelops the space in a subtle, otherworldly aura.
The focal point of the store is the garment display area, where meticulously curated pieces become works of art being showcased against the backdrop of the geological-inspired design.
The changing rooms are a study of texture and light. Metallic curtains drape elegantly, inviting visitors to step into a private zone where they can fully immerse themselves into the experience of trying on the unique garments from the store. Inside, iridescent metallic walls reflect and refract light, creating an atmosphere of intimacy and luxury.
Overall, 004 concept store is a sensory journey, where every element – from the architectural features to the choice of materials – is carefully curated to elevate the experience of fashion shopping.