WTP Corporation was incorporated in New Jersey in July of 2000. WTP
is a wholesale distributor of high quality veneers, panels, doors, and
other architectural products. Over the years WTP has built a
well-respected brand and reputation in the Architectural and Interior
Design community through the combined efforts of a highly qualified
sales team, a strong customer service staff and a variety of marketing
actions. Leonardo Fiaschi, founder and president of WTP, draws on over
20 years of sales and marketing experience in the industry. The company
operates in the construction industry throughout North America. Its
main focus is in the commercial and contract sectors of the industry,
primarily retail, hospitality and condominium development.
WTP is the exclusive North American Distributor of Tabu spa, a
highly specialized manufacturer of natural veneers, dyed veneers and
reconstituted veneers. Tabu is the world leader in the technology of
dyeing natural veneers to achieve color consistency for the custom
woodworking and furniture manufacturing industries.
WTP specializes in the customization of panel products and doors
utilizing Tabu veneers to suit the needs of the woodworking industry.
WTP has developed an efficient cost structure and a unique supply
solution that eliminates traditional layers of wholesalers and panel
manufacturers, thus avoiding the mark ups imposed by those
intermediaries. The Company’s marketing strategy is designed to
increase the recognition of our suppliers’ brands, as well as the WTP
brand for finished products and services. The focus of our marketing
efforts is to acquire and nurture a loyal base of architects and
interior designers and promote repeat specifications of our products.
The challenge of our sales force is to coordinate and manage the
specifiers, the clients and the contractors during the planning and
construction time to assure that the specifications come to fruition. A
key element of our business strategy is our ability to provide a high
level of customer service and support. The company’s operations
strategy is designed to enhance the value for its customers by
fulfilling orders quickly and accurately. WTP operates a showroom in
Manhattan, as well as an administrative office and a warehouse in
Hackensack, New Jersey.