Wanted to be a doctor but ended up instead with degrees in design and photography. Became one of the founders of Novodesign in 1985, a company that led the Portuguese design industry for over 20 years, becoming the biggest and best communication and brand management group in the country.
Addicted to music, becomes a DJ in his spare time before going on to become one of the owners of iconic Lisbon night club Frágil, to which he attracts numerous internationally famous DJs – so sparking a boom in live acts in the Portuguese capital that continues to this day.
Leaves everything behind to move to the wilds of Alentejo, dedicating himself to a groundbreaking ecological tourist project, Moura Encantada. Edits a book for children, and another for adults, about the fauna and flora of the lake of Santa Clara, with the aim of promoting protection of the natural environment.
Creates Ecobuilders, a design and architectural projects company, to take advantage of 20 years of experience in design and architectural project management.
Can the Can and the country’s tinned food are his latest love. Divides his passion between the history of the brands of Portugal’s canned food industry and the management of the Lisbon restaurant he designed – and decorated with a chandelier made from more than 3,000 cans.