We define design as being about placemaking and the craft of building. Design decisions are made through the articulation of ideas that respond to a particular set of parameters. This responsive design process is what leads to appropriate, timeless and beautiful places.Culture: The design process is an outgrowth of the culture of people and place.Context: Context is a continuum, not a static moment in time.Climate: Appropriate environmental response is essential to responsible and sustainable placemaking.Structure: The elements that give order to space.Light: Defines space and movement.