Since 2001, SOA architectes have been practising and asserting diversity by drawing upon Pierre Sartoux and Augustin Rosenstiehl's distinctive background in architecture, design, ethnology, urbanism and conceptual art. This collaborative approach marks each engagement by incorporating a rigourous theoretical, aesthetic and sociological assessment, itself the result of the analysis of relevant geographical and social factors. Beyond these initial consideration, the practice also seeks to assert an architecture of poetry, dreams and "joie de vivre".