SĀR represents contemporary, contextual, functional design through the perspective of designers from around the world, offering a range of (ready to use) furniture and essential objects for a well cultured lifestyle.
Rooted in Innovative Design, SĀR imbues cultural references that makes design relevant to how we live today, creating essential objects that are not trend specific. Where function and necessity, simplicity and uniqueness and traditional crafts and industrial precision co-exist to form timeless, beautiful, understated products.
The international team of designers pay meticulous attention to sustainable practices. Launching an object in the market is not the final version of it. SĀR aims to develop it further to create several/different versions as an ‘upgrade’ of design. Customers can easily access this upgrade by purchasing just the upgraded part.
Good quality, accessible and affordable design which carries a sense of elegance and luxury that comes through the use of materials, colours, shapes, unique construction or structural detailing. The creative soul of the brand is visualised through original storytelling and seasonal shows and contemporary culture to create an experience beyond the expected.
We focus on artisanal production instead of mass production – Made-to-order pieces, short series production and sometimes limited edition pieces. Our products are retailed through its E-Commerce website, tie ups with architect / interior design studios, pop-up stores, exhibitions and through its flagship space intended to launch in Nov 2024, located in Pune.