Firm Description
Based
in Los Angeles since 1990, internationally-acclaimed Roger Sherman Architecture
and Urban Design (RSAUD) assumes
a trans-disciplinary, research-based design approach that looks at cities as
complex problems the keys to which are not able to be solved by architecture
alone. Rather, they must be addressed synthetically, varying in scale as in
medium: from lighting to graphics to new modes of transportation. Rather than imposing a preconceived "look" or
appearance upon a project, RSAUD searches for each project's hidden
potential—whether it be unique site conditions, programmatic requirements,
climactic conditions, cultural habits or market research. We use an
economically and politically savvy, scenario-driven approach that demands collaboration
with other design professionals, and also the varied stakeholders without which
urban public projects cannot achieve viability. RSAUD’s designs also engage
issues of implementation, building in strategies that are as innovative in they
way they unfold as in what they envision. We have learned and firmly believe
that the ability to maximize flexibility and accommodate future change is
something that is especially pertinent today given the rapidly changing climate
of development and construction, not to mention short horizon of electoral
politics.
The
above approach has been the subject of many articles on RSAUD’s work ranging
from the New York Times to the History Channel; and lectures or exhibits from
the Museum of Modern Art, NY to the Victoria and Albert Museum, London. It
numerous design awards include those from the American Institute of Architects,
as well as the Urban Land Institute, numerous magazines, the Southern
California Development Forum and Pacific Design Center. Projects include:
Big
Box Infill Site Development Prototype, Target Corp.: current
Downtown
Streetscape and Redevelopment Plan, City of Inglewood, CA: current
Strip
Center Sites Redevelopment Strategic Plan, City of Scottsdale, AZ: 2008
Gateway
Park and Recycling Center, Toledo, OH: 2005
Railyard
Park, Santa Fe, NM: 2005
Thompson
Park Master Plan, The Dalles, OR: 2002
El
Pueblo Redevelopment Plan, Los Angeles, CA: 2002
Fresh
Kills Landfill End Use Plan, Staten Island, NY: 2002
Transit-Oriented
District Development Plan, North Hollywood, CA: 1998
Multi-Use
Public Plaza, Weingart Center Assoc., L.A., CA:
1997
Spreebogen
New Federal Government Center Master Plan, Berlin, Germany: 1996
West
Hollywood Civic Center and Park, West Hollywood, CA: 1992