PROJECTS DESIGN ASSOCIATES is a multi-dimensional architectural and interior design firm located in Tribeca, New York City. Founded by Martin Vahtra in 1997, the firm’s core practice is in the hospitality design area with an emphasis on restaurants, hotels and retail stores along with select residential projects. PROJECTS believes that successful design ultimately depends on creating a sense of well-being and delight for the end-user. Whatever the style, this core tenet is based on architectural principles that guide the office: balance, proportion, harmony, and massing. PROJECTS believes that any function is better performed in beautiful and well-designed surroundings. The successful design of those surroundings is the mission of the office.