Founded in 2005 by graduates of the MIT Media Laboratory, Potion is a design and technology firm that specializes in interactive experiences. Potion’s strength lies in the creation of aesthetic solutions that utilize the most recent technologies available. By seamlessly integrating digital processes into physical structures, Potion enables the design of spaces that inform, educate, and entertain. Our process is to translate our clients’ needs into dynamic, visual systems that can be presented at any scale. These solutions may take the form of a contemplative, interactive table or a stunning, five-story façade. At Potion, every surface is a potential display, every object a potential interface, and every gesture a potential command. Potion’s roster of clients include The Metropolitan Museum of Art, the Chicago Museum of Science & Industry, the United States Holocaust Museum, The National Museum of American History, Bell Labs, HP, Google, Hamilton Sundstrand, The Battery Park Conservancy, Tiffany & Co, and The New York Public Library.