Architect Patrick Genard was born in Namur, Belgium in 1954. He obtained his Civil Engineer and Architect degrees with “great distinction” honours in 1978 from the UCL University of Louvain in Belgium. In 1978 he joined the “Taller de Arquitectura” of Ricardo Bofill where he was Conceptual Director on projects in various continents such as the “Swift” headquarters in Brussels, the Paribas Bank headquarters in central Paris, the “World Project” shopping centre in Tokyo and the “Twin Center” office towers in Casablanca. In 1994 he founded his own architecture, urban planning and interior design studio in Barcelona with associated offices in Brussels and Paris. From his offices in Poblenou, with an international and multidisciplinary team, Mr. Genard builds projects of varied programs (residential, hospitality, multimedia, industrial, commercial, urban planning...) in various countries (Spain, France, Belgium, Morocco, Ivory Coast, Andorra, …). These include the Club Med in Marbella, the new Royal Mansour Hotel palace, the Barceló Anfa and the hotel Sofitel all in Casablanca. The scale of projects is diverse and includes the Belgian pavilion for Expo Milan 2015, the headquarters for the Basque television “EITB” in Bilbao, the headquarters for the Mediapro Group in Barcelona, or the IMAGINA Audiovisual Centre in the Parc Barcelona Media 22@. In addition he also has a large number of built work and projects in interior design and decoration for such clients as Barceló, Novotel, Sephora and Grand Optical.