Non-fiction is an office for cultural innovation founded by Michiel van Iersel and Juha van ‘t Zelfde in 2008. Based in Amsterdam, it is a collaborative vehicle for making things public and bringing together public and private interests in the field of urban planning, spatial and cultural strategies, new media and the arts.Non-fiction’s vision is to create better cities and public domains. We aspire to create places that are lively, healthy, diverse, sustainable and inspiring – and thereby improve people’s quality of life. We believe in open collaboration, scanning specific contexts and environments and finding fitting partners for the particular needs of our clients. As motors and productive elements of change, we (re)activate buildings and urban centers.Innovative strategies are being articulated through a growing international network of cutting-edge practitioners with expertise in architecture, datavisualisation, urban planning, cultural interventions, access to heritage, spatial computing, game design, contemporary art and experimental music.Non-fiction works for and with cities, museums, libraries, concert halls, archives, schools, galleries, artists, designers, scientists, and even one medieval castle. We (help) build, organise, think, analyse, communicate, position, improve, curate, develop and innovate.Our office is situated in the former chemistry lab of the Netherlands Institute of Cultural Heritage, right in the middle of the Amsterdam’s vibrant museum quarter (Museumplein).