SoMR sees architecture as an instrument for modifying the cultural patterns of businesses, places, and people. Through research, prototyping, visualisation and collaboration SoMR hopes to create rich solutions that respond directly to current issues, places and emotions while at the same time help to shape a dignified and visionary global future. Established in Wellington, New Zealand 2003 and now based in Vancouver Canada , the practice has been engaged in design projects ranging from the master planning of a Fijian Island, resort hotel design to commercial and residential work. Projects also range in location from New Zealand to Australia , Fiji and Canada.