As product designers, it is our desire
to be open so that we can take in many different influences,
to cultivate curiosity so that we can absorb the spirit of the times,
to be critical so that we can continuously improve existing solutions,
to practice detachment so that we can preserve the outsiderís objectivity,
to maintain composure so that new ideas have time to arise, and
to be passionate about them so that we can transform them into unique products.