Ground 11 has clients and projects around the world, with work within the contexts of many cultures and landscapes, always developing new ways to express what makes each culture unique, as well as bringing to each project the exciting international components most complimentary to the audience, wherever (and whoever) it may be. This international approach means the team travels to every corner of the planet, gathering information and impressions that feed the design process. Ground 11 prides itself on learning from each culture it interacts with, and uses the experience to try and enrich it in whatever way they can, while celebrating and reveling in the freshness of each experience.
Ground 11 is a full-service architecture and urban design resource that concentrates on the built narrative – architecture, urban design and landscape – to make vital, exciting destinations out of clients' tangible and intangible requirements. It is a scaleable, modular company, combining the strengths of its own office with a highly talented and experienced network of consulting architects, designers, engineers and other specialists. In particular, Ground 11 revels in projects that pose unique challenges and require unexpected, innovative and highly creative solutions. Pranav Iyer and his team's skills lie in effective conceptualization, design and delivery of signature projects in several different countries and cultures, providing global design solutions in keeping with local technology and processes. A large amount of work done by Ground 11 is research driven, where the design grows around an idea, or is a stream of thought that allows reinterpretation and re-evaluation of commonly assumed paradoxes. Pranav actively involves himself in activities including feasibility studies and financial modeling for projects, necessitating an often steep learning curve while working on projects in other countries.
The team at Ground 11 has worked and continues to work in over 15 countries around the world, and still find exciting newness in it all, every day.