The work of generica is multidisciplinary as it
pertains to projects [books, research, architecture, urban design] and collaborations – [anthropologist,
mathematicians, artists, geographers etc].
The office philosophy views architecture as mediator.
We don’t believe in absolutes, or hierarchies, we prefer projects that act more
like lattices instead of trees. Meaning that we don’t depend on style,
representation or formal tectonic methods that intend to differentiate
themselves from the existing urban conditions. The projects act as mediators of
conditions such as flows, programs and material organizations without wanting
to achieve representational qualities. Generica was founded in 2000