Our philosophy in short:'Serious Play is not an oxymoron, it's the essence of innovation' Michael Schrage 'The tiny, spontaneous, human act has Enormous power' Tom Peters In ERA we study the needs and resources to propose specific solutions taking in account the global impact in a creative and optimistic context within a comprehensive visual and direct language. Each project is an opportunity to create a new team of multidisciplinary professionals who are able to solve each situation.We believe that architectural design has to improve user's life through space; therefore the project begins and ends with the resident, the neighborhood and the city. Our contribution is to analyze, study and propose a solution to global involvement scaping from ordinary and obselete formulas; terms like: kitchen, bathroom or terrace, usually mutate to identify with the contemporary users routines by experimenting specific contextes, then creating new spaces such as: bARTbacue, Barcelona House Experience or Swimmingpool Casfaltade. Our challenge is to meet the needs of the everyday contemporary life while improving larger scales of space and society such as the city or the territory.