MAKING NEW EXPERIENCES, FOR PEOPLEReinventing, approaching people and making constant proposals, that’s how clear things are for this team of architects and industrial designers led by Xavier Claramunt. For these professionals, the development process is just as important as the end product. In a desire to offer constant innovation, they have just launched a new approach to projects – “Responses” (or “LAB”). This initiative combines the disciplines of architecture, interior design, industrial design and jewellery, areas where the team has been active since 1990. Besides opening their own office in China in 2005, EQUIP Xavier Claramunt also works together with Ferran Adrià, Hospes Hoteles, BMW, Chic&Basic and Cosmic. All projects carried out by EQUIP Xavier Claramunt are based on three premises which trigger such projects into action – reinvention, approaching people and constant proposals, all of them free from inhibition. As they explain, “The first premise is constant reinvention in the way of understanding things. We review everything unreservedly, from the developed product to attitudes to work and process management. The second is the desire to approach people with products which inspire them into action and are useful to them. The third is a proposal strategy for redefining concepts and strategies which offer us explanations and enable us to produce new products”. Amongst its many projects those which particularly stand out are the BMW showroom in Sabadell (Finalist of the FAD Awards), the hotel Chic&Basic Born in Barcelona, the Casa Mur in Igualada and the annexes for the Hotel Hospes Palacio de los Patos in Granada and Hospes Maricel on Mallorca. In industrial design they are working on the FACES collection for top chef Ferran Adrià, for whom they have just presented Frankie silverware. They have also developed bathroom fittings, sets of taps and bathroom accessories. Since beginning to work for DuchClaramunt in 1990, they have been designing jewellery whose potential lies in the search for “the user’s implication in the formalisation of the jewellery. More than pieces of jewellery, they are tools for generating pieces”, explains this innovative architect. Simultaneously, the LAB has already produced its first creations - a proposed project for a hotel in space – Galactic Suite – and the initial study for a hotel in an underwater habitat – Sea Suite.