Electroland LLC was formed in 2001 by Principal Cameron McNall and Partner Damon Seeley. Electroland creates exuberant sculpture and environmental light installations that transform places. Electroland projects are site-specific and highly integrated into their architectural and urban settings. Our guiding design principles are rooted in simplicity, graphic boldness, conceptual connections to the site and purpose, and contemporary graphic design. Our work is large, bold and colorful. The majority of our work is public art located in highly public locations, but we also engage in architecture, branding and conceptual projects. Our interactive projects immerse people in interactive experiences that allow complex relationships with information, light, architecture, time and other people. A pop sensibility, expressed through whimsy and play, helps Electroland to achieve projects that are accessible and that invite visitor participation. We employ spectacle to further increase a sense of wonder and excitement. Electroland projects are capable of engaging both casual and more sophisticated visitors.
We work with some of the largest North American architectural firms, including Gensler, HOK, AECOM and Stantec. Commercial clients include Google, DirecTV, Target, Forest City and Westfield. Commissions range from $100,000. to $2,500,000., averaging $300,000. The work of Electroland receives wide notice for its conceptual strength and originality. Electroland projects are published regularly in international publications and design websites, and have been featured at the Museum of Modern Art in New York and the Cooper Hewitt National Design Museum Triennial in New York.
Cameron McNall- Electroland Partner- Principal
Cameron McNall has pursued dual careers as an artist and architect since 1985. The scope of his work is wide and encompasses sculpture, architecture, installation art, scenario planning, film, sound, multi-media. He taught for twelve years as an Adjunct Associate Professor in the Department of Design / Media Arts at UCLA. He received a Master of Architecture from the Harvard University Graduate School of Design in 1985 and a Bachelor of Arts degree in Design from UCLA in 1978.
Architecture: He received the Rome Prize in Architecture in 1991, two AIA Brunner Grants in 1993 and 1994, a New York Foundation for the Arts Architecture Fellowship in 1989, and the Young Architect Award of Architectural League of New York in 1987. McNall is licensed to practice architecture in California.
Sculpture and Public Art: As a sculptor and installation artist he was awarded the 2002 City of Los Angeles COLA Fellowship, and the 2002 California Arts Council New Genres Fellowship. He also received the Augustus Saint-Gaudens Sculpture Fellowship in 1990, a National Endowment for the Arts Fellowship in Sculpture in 1988, a NEA grant in 1990, and the PS#1 Studio Artist Fellowship in 1987.