Droo Projects was founded in 2011 as a multidisciplinary design practice, which encompasses the design of products, buildings, cities, and comprehensive brand development strategies. With a pro-active attitude towards cultural cross-pollination we help emerging brands and businesses grow across borders and provide our clients with a comprehensive design and business development service which encompasses, site and investor sourcing, architectural/interior/urban and product design, marketing and sales through to site delivery. Our team specializes in projects and business development between Europe, Asia and Oceania. Our design process always takes into account the needs and the unique possibilities of each project and client.
The practice actively explores the implications of macro-economics and emerging technologies on aesthetic and formal undercurrents in contemporary design, and aims to situate this discourse in the market through tangible design solutions and marketable products. Our research explores the evolution of historical spatial and formal typologies as they are put the tests of contemporary markets, environmental extremes and societal/cultural differences. We seek to generate new layers of richness in our work, by perpetually challenging ‘type’ in architecture, and subsequently allowing us to speculate on the evolution of the future city as an amalgam of these individual architectural products. Our team has experience on urban and architectural projects in Europe, North America, Australia and South East Asia with a strong research focus on cities in emerging markets. In this manner each project is a culmination of the complex network of conditions, which are distilled into a singular poetic statement, which valorises its context (both physical and intellectual).
Originally from Melbourne, Australia, Amrita Mahindroo has a breadth of experience in both private and public sector projects. She graduated with a Masters degree with Honors from MIT in Architecture and Urbansim in 2011 and Bachelors degree with Honours from the University of Melbourne in Australia in 2005. Following a number of years of collaborations with reputable firms in Australia and Europe including Atelier Seraji and Shigeru Ban Architects in Paris, she set up Droo Projects, in 2011. Her interest in urban architecture and city form has been informed by her continuing research on the impact of emerging technologies and economics on future building typologies and subsequently urban form. She has had the opportunity to lecture widely throughout the United States on her research, at UCLA, University of Oaklahoma, University of North Carolina and at MIT, proceedings of which have been published. She also regularly writes.