Firstly: Building as a cultural contribution. As an identity-forming activity against the background of a certain place with a certain history.
Secondly: High organisational and emotional use value of a building. Meeting functional demands and working with connotations, pictures and moods that give intensity and presence to the building.
Thirdly: Efficiency of concept, realisation and utilisation. From the estimation of construction costs in connection with the expected lifespan and the development of different energy concepts to the consideration of regional conditions.Fourthly:The sense. In the sense of sensuality, emotion and depth in content. But also in the sense of constructive solutions, materials and technical options.