CAds Inc. is a California based office led by principal designer Charles Austin. The firm's work ranges in scale from graphic design to product design to interior design, with a focus on architectural design. CAds Inc. is a forward thinking practice that strives to link local culture, sustainable construction practices with built material expression. Through our work, we seek to redefine traditional uses of space, materials, and technology to better serve the exceptional aspects that each project and client possess. As professionals, we understand that the creation of architecture is a collective enterprise and as such, we organize strategic collaborations between our clients, fabricators, engineers, and building contractors to achieve our client's goals. As designers, we invest in innovative concepts, find inspiration in popular culture, promote local craft, and think through abstraction to create something unexpected and refreshing. With a strong team approach, we are able to bring innovative design concepts into constructed reality. CAds Inc. seizes the challenges unique to each project—the peculiarities of site, requirements of program, and the specifics of a target audience—as the catalysts for transformation in architecture. An investigation of the potentials of materials and construction techniques often imported from fields outside of architecture is the foundation for every design. CAds Inc. makes every attempt explore unique material qualities in conjunction with both traditional and digital techniques of design and assembly, and resolves every project to a high level of detail.