Founded by two architects with a background in architecture by “Universidade do Porto” BUILT IN PIXELS born of our interest in the communication process of the architectural object and the potential of emerging technologies to revolutionize this process.Architecture has an intricate system of meanings that can hardly be translated into images, meanings that go beyond its own embodiment. The communications of its meaning before the built object itself, is an insurmountable challenge, but extremely rewarding. BUILT IN PIXELS aims to overcome the absence of built object, immerging the user in the project idea through images, videos and even interactive applications. For this, we embrace the pixel as the base unit, to build a profound virtual experience. Besides the traditional plans, sections and elevations that ordinate the construction, it's of increasing importance to communicate the symbolic charge and aesthetic value in the design stage. Computer generated graphics can induce a deep sensory and emotional experience in the viewer, and architects and product developers can take advantage of his enthusiasm to explore and elaborate project possibilities with an immediate response by the customer. 3D is an essential tool for communication space, and creating accurate and realistic images is crucial for this experience. And if a picture is worth a thousand words, a video or an interactive experience with virtual tours 360 (VR) worth much more to share an idea.The development of Web 2.0 brings allows us to create new forms to approach the viewer, with endless possibilities for online experience, and we take this new environment as most promising means of communication and advertising. The success in this medium is largely related to innovation and interactivity of content. In this context, we are developing web applications that allow user input, as applications for "before/after", "night/day, or even various finishing materials or decoration comparisons. Given that all projects have specific needs we are available to create applications to fit your needs.