The firm is guided by the notion that exemplary
design is fundamental for both the successful project and the client's business stamina.
Design principles of scale, proportion, massing, texture, and color as
well as the long standing axiom of "firmness, commodity, and delight" are fundamental to the approach of
a well composed design.
b2ad prefers design that is rooted in the "real" and avoids coyness,
"sceneography", and cliché. The "realness" of a project is creatively drawn out of the client's program,
site, and budget. The design solution, therefore, becomes singular and unique to the place.