"In the current culture of affluence and abundance, materialism and obsessive consumption, quasi-rationality and nostalgia, architecture has become a threatened art form. The authentic art of building is curiously marginalized by two opposite tendencies; instrumentalization and aestheticization. On one hand, buildings are regarded as mere instruments of simplistic functional performance and shrewd profit making and on the other, as objects of visual seduction flirting the conservatism of taste, or projecting images of superficial novelty. In today's world of instant imagery, architecture seems to be turning into a device of momentary persuasion through the process of aestheticization. This is a strategy, by which even cynical politics and wars are made acceptable and desirable"-Juhani Pallasmaa, ETHICS IN PLACE, Symposium: 'Architecture, Memory and Environmental Poetics' Feb 2004, phoenix, az, usa.