How does architecture play a role in our current world of shifting economics, global conflict, a rapidly changing climate and environment, and distressing social division? As design professionals, we must ask ourselves if we are addressing these social, political, environmental, and economic realities in our work, or are we simply trying to hold our heads above water. With so many issues to confront, how do we become leaders again, maintain our industry’s voice, and create change without becoming overwhelmed? How do we champion a greener, friendlier, more connected, more dynamic and more vibrant future?
Michael Green, founder and principal of the A+Award-winning Michael Green Architecture, seeks the answers to these questions and more during this fascinating presentation at Future Fest 2022. Presenting projects that harness the firm’s specialist knowledge of cross-laminated timber in construction, Michael explains how the mission of an architectural firm can extend to its practice and beyond, making a profound impact on society as a whole.
During this talk, you’ll learn:
- Strategies for bringing ‘Meaning, Vision, and Mission’ into the core of your architecture practice.
- Why a business plan is essential to creating impactful design.
- What actions we can take as individual architects, as practices, and as an industry to not only keep our heads in the game but become an active contributor to positive change in our society.
About Michael Green
Michael Green is an award-winning architect, speaker, and author known for using design to create meaningful, sustainable built environments that benefit both people and planet. A leader in wood construction and innovation, Michael is a Fellow of the Royal Architectural Institute of Canada and the recipient of an honorary doctorate degree from the University of Northern British Columbia, lecturing internationally on the subject of mass timber and new building technology, including his TED talk, “Why We Should Build Wooden Skyscrapers.” He serves as a government policy advisor on mass timber design and is the co-author of the first and second editions of ‘The Case for Tall Wood Buildings’ and ‘Tall Wood Buildings: Design, Construction and Performance.’
Check out more work by MGA | Michael Green Architecture on their Architizer firm profile:
Architizer's 13th A+Awards features a suite of sustainability-focused categories recognizing designers that are building a greener industry — and a better future. Start your entry to receive global recognition for your work!
