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Sketch along as Eric Reinhold, founder of 30X40 Design Workshop and new One Drawing Challenge juror, designs custom details for a residential project. Inventing bespoke solutions to design challenges for residential projects is a labor of love. In this video, Eric explains how whenever he is stuck on a design brief, he’ll move past his creative block by zooming in and sketching a detail. There’s something about the scale and how manageable it is to solve simple problems, he explains, that may help you move forward.
“For me, this process always starts in my sketchbook (or on the iPad) and then I’ll move to the computer to draw it more precisely following that. Starting informally with a sketch allows me to be free and fast with ideas and it leads me to other threads I hadn’t anticipated. You’ll see this in the video as I chase down a few absurd ideas.”
For this project, the design brief included hanging coats at the entry wall and adding a flip-down desk near the pantry area. The design process starts here; Eric compiles inspiration imagery (like the military field desks), keeping a ruler to have on hand while he’s designing.
If you’d like to get your work in front Eric and other leaders in the field, consider entering architecture’s biggest drawing competition:
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And remember, as Eric says: “The point of sketching is to chase down all the bad ideas, all the strange threads of thinking, including the absurd. Be open to thinking differently and the invented solutions may surprise you. It’s important to not to put too much pressure on it, these aren’t beautiful drawings, they’re process, they show the steps from one idea to the next.””
Eric Reinholdt is an architect, founder of the residential architecture practice, 30X40 Design Workshop, author of Architect + Entrepreneur, innovator of progressive practice models, and the creator of the eponymous YouTube channel, 30X40 Design Workshop. From his remote island studio, Eric makes videos about architecture, designs simple, modern homes, and shares his process online.
